Kaileen Gaul  

NYC-Based Social Strategist, Content Creator, & Copywriter

I’ve worked with dozens of Fortune 500 clients to make the internet more fun. I specialize in activating on trends and making edutainment content engaging and social-first.

I’ve had almost every job in the social content space. I’ve been a strategic social advisor to public health, tech, food and beverage, fashion, and every other kind of client in-between. I was an account manager for the highest-billing client at a start-up agency. I’ve been on-camera explaining art history for a tech client’s TikTok. I’ve managed social media for a presidential campaign. I’ve live tweeted an axe robbery at a fast food chain for a newspaper in England. I went viral for packing a week’s worth of clothing into a tote bag because I refused to pay for a carry-on. I’ve ran paid campaigns. I’m up for every challenge—from curating editorial social calendars, to writing and editing snappy social copy, and of course creating content from pitch to publish. I’m currently freelance, helping bring the iconic Branwy man to life on social with JOAN. I’m also helping build out Mike’s Hard Lemonade organic social strategy.

My Services

  • Does your content need a creative, social-first flair? Do you need help convincing C-Suite executives to buy in to this strategy? Invite me to your pitch.

  • From trend mining to building out complex editorial calendars and curating a unique TOV for community engagement, I have extensive experience in every aspect of social.

  • I am an expert at bringing social concepts to life through script writing and video production. I am a writer at heart, and excel at writing snappy social copy and long form newsletters.

  • A copywriting blurb should be to-the-point, right? My strength is writing clever copy that speaks to social.